RAINBOW BLOG: JANUARY EVENTS!

January

•           We managed appearances of over 40 characters at the London Toy Fair.
•           Gabby and Cakey from Gabbys Dollhouse joined our licensed character list and quickly became a huge hit, making it into our top 10 characters of the year.

February

•           Wallace and Gromit attended the grand opening of Animate Preston, unveiling new permanent resident Feathers McGraw.

March

•          We celebrated World Book Day as we attended the London Book Fair alongside some of our characters.
•          Mascot appearances took place at Paris Fashion Week with the Casablanca brand.

April

•           We received the prestigious GOLD Recognition Award from the Dubai Entertainment Amusement and Leisure Show
•          Mummy Pig and Daddy Pig excitedly hosted their gender reveal party at Battersea Power Station by illuminating the chimneys.
•         Two Lucozade bottle mascots completed this year's London marathon in serious style, raising money for GroceryAid.

May

•           We were recognised for our outstanding growth in overseas sales by being awarded the King's Award for International Trade.
•          We introduced Patch into our Rainbow Team to join Ruby.
•          Baby Evie Pig was born, and the whole family enjoyed a busy year of events.

June

•           Our MD, Simon Foulkes, attended Windsor Castle for “a real pinch me moment” to attend a Royal Reception and even meet His Majesty The King following our King's Award win.
•           We were acknowledged for outstanding international sales by Made in the UK, Sold to the World, by receiving the Highly Commended Award.
•          The Royal Yacht Britannia welcomed a new resident aboard, Clyde the giant corgi, which can be found in the Britannia gift shop.

July

•           The Smurfs walked the BLUE carpet with Rihanna for the release of the Smurfs movie.
•           Lando Norris meet Sonic the Hedgehog™ to announce SEGA becoming the official gaming partner of McLaren Racing.
•          Finnie was launched as the official mascot for the 2026 Glasgow Commonwealth Games. We can't wait to see more from them this year.

August

•           The HASBRO hub was launched in Piccadilly Circus, which was opened by Peppa Pig, Mr Monopoly and Sunny Starscout from My Little Pony.
•        We hosted our family gala to celebrate winning the King's Award and were officially presented the award by Robert McNeil Love, Lord-Lieutenant Representative Deputy Lieutenant for the London Borough of Merton.

September

• The Smurfs cheered athletes on at the Diamond League Athletics at the Van Damme Memorial in Brussels.
• We officially added Bully to our licensed character list ahead of PDC World Darts Championship and the relaunch of the much-loved TV game show.

October

•           We attended Brand Licensing Europe and managed our largest character parade to date, with 72 characters on day one and 42 characters on day two, as always, it was a huge show highlight!
•         Gabbys Dollhouse: The Movie was released, which kept Gabby and Cakey busy touring cinemas for the promotion of the film.
•          Peter Rabbit™ celebrated the unveiling of his new book, which was officially launched by Her Majesty the Queen at Clarence House.
  

November

•          We returned with a BANG to the Trafford Centre for our character parade after a 6-year hiatus, which was a roaring success.
•        Children in Need was in November, showing the return of Pudsey to our TV screens, and we even saw special guests such as Bluey as well.
•        The Snowman™ went to Battersea Power Station to celebrate 40 years of Aled Jones’s: Walking in the Air. Aled Jones even made a surprise appearance alongside a school choir creating the most magical experience for shoppers.

December

•           We expanded our offering to include product demonstrations, starting with two successful in-person demonstration events, Birdy Call and Aqua Beads.
•         The SpongeBob Movie: Search for SquarePants was released, which hit the 40^th top-grossing movie of 2025 globally.
•        Ahead of the release, SpongeBob iconically cemented his legacy at TCL Chinese Theatre in Hollywood.