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RAINBOW BLOG: JANUARY EVENTS!

happy new year!

As we bid farewell to an incredible 2025 and step into 2026, we have been reflecting on a year that was award-winning for Rainbow. From global events to exciting new character launches, 2025 was packed with unforgettable moments – and we can't wait to see what 2026 has in store.

January

  •           We managed appearances of over 40 characters at the London Toy Fair.
  •           Gabby and Cakey from Gabbys Dollhouse joined our licensed character list and quickly became a huge hit, making it into our top 10 characters of the year.

 

February

  •           Wallace and Gromit attended the grand opening of Animate Preston, unveiling new permanent resident Feathers McGraw.

March

  •          We celebrated World Book Day as we attended the London Book Fair alongside some of our characters.
  •          Mascot appearances took place at Paris Fashion Week with the Casablanca brand.

 

April

  •           We received the prestigious GOLD Recognition Award from the Dubai Entertainment Amusement and Leisure Show
  •          Mummy Pig and Daddy Pig excitedly hosted their gender reveal party at Battersea Power Station by illuminating the chimneys.
  •         Two Lucozade bottle mascots completed this year's London marathon in serious style, raising money for GroceryAid.
Pepper Pig
Pepper Pig
Bluey & Bingo

May

  •           We were recognised for our outstanding growth in overseas sales by being awarded the King's Award for International Trade.
  •          We introduced Patch into our Rainbow Team to join Ruby.
  •          Baby Evie Pig was born, and the whole family enjoyed a busy year of events.

 

June

  •           Our MD, Simon Foulkes, attended Windsor Castle for “a real pinch me moment” to attend a Royal Reception and even meet His Majesty The King following our King's Award win.
  •           We were acknowledged for outstanding international sales by Made in the UK, Sold to the World, by receiving the Highly Commended Award.
  •          The Royal Yacht Britannia welcomed a new resident aboard, Clyde the giant corgi, which can be found in the Britannia gift shop.

July

  •           The Smurfs walked the BLUE carpet with Rihanna for the release of the Smurfs movie.
  •           Lando Norris meet Sonic the Hedgehog to announce SEGA becoming the official gaming partner of McLaren Racing.
  •          Finnie was launched as the official mascot for the 2026 Glasgow Commonwealth Games. We can't wait to see more from them this year.


August

  •           The HASBRO hub was launched in Piccadilly Circus, which was opened by Peppa Pig, Mr Monopoly and Sunny Starscout from My Little Pony.
  •        We hosted our family gala to celebrate winning the King's Award and were officially presented the award by Robert McNeil Love, Lord-Lieutenant Representative Deputy Lieutenant for the London Borough of Merton.
Pepper Pig
Hey Duggee
Bluey & Bingo

September

  • The Smurfs cheered athletes on at the Diamond League Athletics at the Van Damme Memorial in Brussels.
  • We officially added Bully to our licensed character list ahead of PDC World Darts Championship and the relaunch of the much-loved TV game show.

 

October

  •           We attended Brand Licensing Europe and managed our largest character parade to date, with 72 characters on day one and 42 characters on day two, as always, it was a huge show highlight!
  •         Gabbys Dollhouse: The Movie was released, which kept Gabby and Cakey busy touring cinemas for the promotion of the film.
  •          Peter Rabbit celebrated the unveiling of his new book, which was officially launched by Her Majesty the Queen at Clarence House.

November

  •          We returned with a BANG to the Trafford Centre for our character parade after a 6-year hiatus, which was a roaring success.
  •        Children in Need was in November, showing the return of Pudsey to our TV screens, and we even saw special guests such as Bluey as well.
  •        The Snowman went to Battersea Power Station to celebrate 40 years of Aled Jones’s: Walking in the Air. Aled Jones even made a surprise appearance alongside a school choir creating the most magical experience for shoppers.

 

December

  •           We expanded our offering to include product demonstrations, starting with two successful in-person demonstration events, Birdy Call and Aqua Beads.
  •         The SpongeBob Movie: Search for SquarePants was released, which hit the 40th top-grossing movie of 2025 globally.
  •        Ahead of the release, SpongeBob iconically cemented his legacy at TCL Chinese Theatre in Hollywood.
Pepper Pig
Hey Duggee
Bluey & Bingo

Our characters kicked off the year with a flying start on New Year's Day, Peppa Pig & George Pig went to Winter Wonderland, The Gruffalo was at Cheltenham Racecourse, and Batman, Superman and Paddington joined in Hamleys New Year's Day Parade. There's even more excitement to be had this month (events can be subject to change) …

 

17th January: Bluey Meet and Greet – Take Part Festival – North Wales

17th January: Catboy & Owlette from PJ Masks Meet and Greet – The Square, Dublin

18th January: Bluey Storytime – Hertfordshire Zoo

31st January: Bluey Meet and Greet, Hamleys Westfield White City

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