Once a year, one of the industry’s “red-carpet” events - Brand Licensing Europe’s character parade has returned to ExCeL London again! Over 40 characters from some of the world's biggest brand owners participated in the spectacle this year, including Minions, Paddington™, Superman, Batman, Bluey & Bingo, Hey Duggee, PAW Patrol ‘s Chase & Skye and many more.
In addition to the parade, Clumsy Smurf, Sonic the Hedgedog™ and Teletubbies took part in the BLE fashion catwalk for the first time! Smurf swayed his way through the runway while Tinky-Winky, Dipsy, Laa-Laa and Po donned a series of new clothes to match the new collection with GoGuy and Ellesse!
Some of the licensors such as Moonbug and NBCUniversal also created photo corners for the characters to meet and interact with the audiences. We hope all the BLE vistors enjoyed the vibrant energy and cuddles that was brought by the characters to the show floor.
In other good news from BLE 2022, Crispin Lowrey, creator of the brand the Spookysaurus, as well as the Production Manager at Rainbow Productions, won this year’s Kelvyn Gardner License This! Competition, Brand & Design Category. As this year’s winner, Crispin, with his brand the Spookysaurus, is over the moon. The Spookysaurus is a spectral, glittery green being that can shrink to the size of a whisper, travel at the speed of thought and puts the present in omnipresent. Initially drawn to Earth by the delicious smell of fear (its favourite food) from the dinosaurs, it stayed here to protect humans from their fears and all the things that go bump in the night. Going forward, Crispin will continue to create more fascinating stories with Spookysaurus. He is currently working on his first fantasy chapter book “Spookysaurus and the Boy with no Fear!” which will be released soon.
This coming October is all about getting ready for Halloween! The gorgeous Spider Lady and Dracula arrived LEGOLAND® Korea Resort for the Lord Vampyre’s Very Important Monsters (V.I.M) Dance Party! The new show may provide you some dressing inspirations if you are running out of Halloween costume ideas.
Plus, Scooby-Doo will be coming out to promote his new animated comedy horror film - Trick or Treat Scooby-Doo! Let’s have a peek at the upcoming character events : (*events can be subject to change)
8 October: Meet PAW Patrol characters Chase at the Entertainer Basildon!
8 October: Superhero Batman will be touring various The Entertainer toyshops this October! He will be heading to Braehead (8th), Bluewater (15th), Lakeside (22nd), Wolverhampton (24th), Nottingham (25th), Hull (26th), Scunthorpe (27th), Huddersfield (28th) and Clydebank (29th)
9 October: Come and see Batman at Hamley’s Meadowhall
15 October: Peppa Pig is going to have some outdoor fun at Heather Grove Montessori Nursery
16 October: Chase, Marshall and Skye from PAW Patrol will be making a very special appearance at Brooklands Museum, Weybridge
17-30 October: Pokémon are taking over Trafford Centre in Manchester for the Art through the Ages exhibition. Pikachu will be stationed at the event for 14 days in a row! Sprigatito, Fuecoco and Quaxly will also make a special appearance on 17th! Pokémon fans will not want to miss it.
21 October: Catboy Owlette and Gekko from PJ Masks will be saving the day at Smyths Livingston
22-23 October: Peppa Pig is spending the weekend at Peak Rail Matlock
22 October: No job is too big, no pup is too small! Meet Paw Patrol's Chase and Marshall at Queen Street Shopping Centre
23 October: Head to Woburn Safari Park for the chance to meet PAW Patrol’s Chase. Scooby-Doo will also be there on 26th
26 October: The Gruffalo is leaving the deep, dark wood to visit the Grosvenor Shopping Centre
26 October: The Hop Farm Family Park is excited to have a spooky day out with Chase and Marshall
26-30 October: Meet Gabby at the Tiny Pop Event at Westfield Stratford
29 October: Say hello to Gruffalo at Regent Arcade Shopping Centre if you happen to be there
29-30 October: Hamleys Regent Street is throwing a party for Scooby-Doo