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Ram’s Rugby Club unveil official Mascot


Ram’s Rugby Club brings to life their mascot “Rookie” in collaboration with Rainbow Productions, a world leader in manufacturing bespoke brand and sports mascots.

Rookie will entertain crowds on match days keeping the spirits high as well as appear at PR Events to boost recruitment in the mini and junior sections. The mascot’s responsibilities won’t end there as Rookie will also appear at local state schools in partnership and support of Ram’s Rugby Club Coaching Out programme and support local charities.

Matt Maxwell, Senior Squad & Marketing Manager at Ram’s Rugby commented “Rainbow Productions’ experience and attention to detail in bringing brands to life made the decision to use them very easy. The training we received was outstanding and has enabled our actors and support team hit the ground running. The Rams Rugby brand team have enjoyed working with Kerry and Rainbow’s design and production team - and Rookie is a smash with everyone who meets him. We’re very happy!”

Rainbow Productions specialise in custom-made mascots and over the years have produced mascots for a wide range of sports teams and tournaments which embody the spirit of sport, play an active role in entertaining fans and support marketing campaigns.

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