Blume Agency AB represents Rainbow Productions in Sweden, Denmark, Norway, Iceland and Finland, with the new appointment coming into effect from November 1 2015.
Maria Blume Normington heads up the Blume Agency; Maria previously worked with Rainbow Productions for twelve years, in her former position as Managing Director of Junior Productions.
With a portfolio of industry-leading companies, especially in the Leisure and Travel industries, the Blume Agency and Rainbow Productions aim to extend the reach of character costumes and mascots into the Scandinavian region.
Rainbow Productions invited the Blume Agency to work alongside the firm during the recent Euro Attractions Show (EAS), which was hosted in Gothenburg, Sweden from October 6 - 8.
Maria said of the partnership during the EAS Expo:
Being present at EAS, especially on home turf, provided a fantastic start for the Blume Agency. Not only did it provide a platform to meet existing clients with Rainbow Productions, it also generated valuable local contacts for the future.
Simon Foulkes, Sales and Marketing Director at Rainbow Productions, commented on the new agency appointment:
Rainbow Productions is looking forward to working with the Blume Agency; Maria has a strong background in licensing and brand marketing, plus a thorough understanding of the Nordic region. We’re confident she will be invaluable in servicing the needs of existing clients and developing new relationships in this territory.