Magdalena will be responsible for the licensing side of the business, working to strengthen the company’s relationships with licensors and build its portfolio with new and exciting brands.
In his new role James will be overseeing the company’s sales & marketing teams and will be responsible for helping to grow the business in terms of events and mascot manufactures, both in the UK and internationally.
Magdalena has almost 20 years of experience in marketing and event management, but it was in 2011, as Managing Director of advertising agency X5 Productions in Poland, that she began working with the licensing industry, managing licensing events & promotions, including using costume characters. She is now bringing these skills to the post of Licensing Director at Rainbow Productions. Coincidentally, it was through liaising with the licensing legend and previous Managing Director of Rainbow Productions, David Scott, that Magdalena specifically had her first introduction to licensing.
James began working with Rainbow as a freelance road manager in 2007, joining the company as Exports Sales Executive in 2015. He was soon promoted to Export Manager, working on a number of projects for Rainbow, including the production of a mascot for every football club in the Saudi Professional League, the Mr P rebrand for Kelloggs Worldwide, the supply of costume figures for LEGOLAND Theme Parks and LEGO Discover Centres, movie promotions, and, of course, licensed character promotions within retail and leisure attractions. James was nominated for the Licensing International Rising Star Award in 2021.