PETER RABBIT™

Classic Peter Rabbit: The Tale of Peter Rabbit was Beatrix Potter’s first book, published in 1902. Families all over the world know the classic tale of his escape from Mr. McGregor’s garden. Peter Rabbit was was based on a real rabbit kept by Beatrix Potter who’s favourite food was radishes, not carrots like other bunnies, and was very good at tricks.

Peter Rabbit has since become Beatrix Potter’s most infamous character and features in a number of her other titles.

Peter Rabbit from the TV series: This timeless, mischievous hero has been brought to life in a brand new TV series produced by Silvergate Media in conjunction with Penguin UK and Nickelodeon USA, animated by Brown Bag Films.The series is based on Beatrix Potter’s The Tales of Peter Rabbit and was launched on CBeebies in June 2013.

Peter Rabbit is no ordinary rabbit; he is suited and booted in a blue jacket and shoes. However, Peter is far from a well behaved rabbit! His brave and courageous nature means he is always looking for an adventure.

Peter’s favourite adventure of the day is sneaking into Mr. McGregor’s garden and snacking on his favourite food – radishes – and lots of them! Like real rabbits, Peter is speedy, which makes for a great escape.

• 2016 celebrated the 150th Anniversary of Beatrix Potter’s birth
• Beatrix Potter’s books are a publishing sensation with over 2 million books being sold every year
• The Tale of Peter Rabbit is now one of the best-selling children’s classics of all time, with over 45 million copies sold, and has been translated into 45 different languages including a hieroglyphic version
• Peter Rabbit is considered the oldest licensed character in the world, further to Beatrix Potter’s forward-thinking as a business woman. Peter Rabbit mascot hire has been popular for several decades – as has it depiction on TV and stage. ‘The Tales of Beatrix Potter’ – a film using ballet to show Potter’s costumed characters through dance was aired in the 1970s, and later adapted for the Royal Opera House in 1992
• The Peter Rabbit TV animation has won several Daytime Emmy Awards
• Live-action/CGI animated Peter Rabbit movie hit the big screen in March 2018, with Peter Rabbit 2: The Runaway due to premier in May 2021
• The adventures are also set in Beatrix Potter’s beloved English Lake District
• Character costumes Classic Peter Rabbit and Peter Rabbit TV are available to book to attend UK events