PETER RABBIT™ CLASSIC

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Copyright:

BEATRIX POTTER © Frederick Warne & Co., 2026

Name:

Peter Rabbit™

Licensor:

Penguin Ventures

Primary Target:

pre-schoolers aged 3-5 years

Character profile for PETER RABBIT™

Classic Peter Rabbit: The Tale of Peter Rabbit was Beatrix Potter’s first book, published in 1902. Families all over the world know the classic tale of his escape from Mr. McGregor’s garden.

Peter Rabbit was was based on a real rabbit kept by Beatrix Potter who’s favourite food was radishes, not carrots like other bunnies, and was very good at tricks.

Peter Rabbit has since become Beatrix Potter’s most infamous character and features in a number of her other titles.

Information about PETER RABBIT™

Beatrix Potter’s books are a publishing sensation with over 2 million books being sold every year
The Tale of Peter Rabbit is now one of the best-selling children’s classics of all time, with over 45 million copies sold, and has been translated into 45 different languages including a hieroglyphic version
Peter Rabbit is considered the oldest licensed character in the world, further to Beatrix Potter’s forward-thinking as a business woman. Peter Rabbit mascot hire has been popular for several decades – as has it depiction on TV and stage. ‘The Tales of Beatrix Potter’ – a film using ballet to show Potter’s costumed characters through dance was aired in the 1970s, and later adapted for the Royal Opera House in 1992
2026 marks Beatrix Potter's 160th birthday and will celebrate her enduring wit, her cast of charming animal characters, and the much-loved countryside setting at the heart of her stories
Character costume Peter Rabbit Classic is available to book to attend UK events

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Information about PETER RABBIT™

Beatrix Potter’s books are a publishing sensation with over 2 million books being sold every year
The Tale of Peter Rabbit is now one of the best-selling children’s classics of all time, with over 45 million copies sold, and has been translated into 45 different languages including a hieroglyphic version
Peter Rabbit is considered the oldest licensed character in the world, further to Beatrix Potter’s forward-thinking as a business woman. Peter Rabbit mascot hire has been popular for several decades – as has it depiction on TV and stage. ‘The Tales of Beatrix Potter’ – a film using ballet to show Potter’s costumed characters through dance was aired in the 1970s, and later adapted for the Royal Opera House in 1992
2026 marks Beatrix Potter's 160th birthday and will celebrate her enduring wit, her cast of charming animal characters, and the much-loved countryside setting at the heart of her stories
Character costume Peter Rabbit Classic is available to book to attend UK events

INFORMATION FOR BOOKING PETER RABBIT™

This is the official Peter Rabbit™ Classic licensed character.

Rainbow Productions holds the official licence to manage his personal appearances at public UK events for organisations such as shopping centres, visitor attractions and children’s festivals, on behalf of the brand owner.

Brought to life by trained professionals, our aim is to boost footfall and provide family-friendly entertainment at events, creating a magical experience for children when they meet this famous character. Please visit our character events page to find out more.

Our licensed character costumes are not available to hire on a costume-only basis or for private children’s parties. Characters are booked at a single day or an overnight rate, depending on event location, rather than for shorter time periods.

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